Taio Cruz a Symbol for Newly Emerging Dynamics in the Music Market!

August 31, 2010  
Filed under Music, Top Story

Taio Cruz`s new video Dynamite packs a punch. Nothing all too original. Rather, the usual display of beautiful girls that follow him around as he sings his song about partying. This sort of thing has been around for a million years as a marketing tool! Sex sells every time, if it`s packaged right. And Dynamite has garnered 16, 749,870 hits on YouTube.

Another single from his newest album, Break Your Heart, has managed to be viewed 35, 975,048 times already. Not bad, but the album Rokstarr has sold only 93,000 in its first 12 weeks. An article in The New York Times was an eye-opener, especially for us old-timers. It`s titled: Platinum Is So Passe. In itunes Era, the Singles Count. By Joseph Plambeck.

Album sales are no longer an accurate measure for the popularity of an artist. Single sales, especially on itunes, and customer counts of their video can be better harbingers for how they fare in the marketplace. Therefore, the Billboard 200 is not such a great gauge these days. A new service has come along called Ultimate Chart, created by BigChampagne, that is a more accurate barometer of the current music marketplace.

If you use Ultimate Chart, Taio Cruz is the No, 2 artist, right behind Eminem. This is starting to make sense for me. When we go over to itunes we just buy one song off the album, probably the one with the biggest popular bar next to it. Then we race over to YouTube and pick up a freebie video viewing of the rising star`s megahit. This helps us test the waters, to see if we want to continue to support this artist.

But who knows, this new formula could be dumped overnight, and the album format, that witnessed a meteoric rise in the late 1960s, could return. And history repeats itself; you might remember that the single format was tops in the mid-1960s. What comes around, goes around, to use a popular cliche.

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